The brand’s new communication campaign about people, courage and sacrifice.
A manifesto campaign, signed Action Agency, that puts aside the tech aspects of cybersecurity and looks at the human factor, at what determines the essence of an outlier and the ability to accomplish extraordinary deeds
Reggio Emilia, July, 5th 2024 – Cyberoo on air all summer and beyond with its new communication campaign “Above The Rest,” created by Action Agency in collaboration with Drop Films and Dr Podcast Audio Factory. The campaign tells the story of the brand beyond the narrow confines of IT, that have always delimited cybersecurity communication.
A manifesto campaign that brings people to the spotlight for once, to enhance the extreme humanity present in the company, far beyond MDR and AI.
The first taste is given by an emotional video that goes straight to the heart, with the photographic direction of Lorenzo Invernici, a famous italian producer of TV commercials and music videos. The video draws a parallel between the humanity, courage and sacrifice of a superhero parent, in this case a mother, and Cyberoo world. She protects her child like Cyberoo people work every day and every moment to give security to companies, with technology, of course, but also with a dedication that is precisely Above The Rest, like a real fuoriclasse (the italian translation of a outperformer).
The campaign, which will be enriched with additional features in the coming months, then features the podcast “Italiani – Above The Rest,” narrated in italian by well-known sports journalist and leading voice of Sky Sport Federico Buffa. Ten episodes, ten incredible inspirational stories of Italian outperformers (from Samantha Cristoforetti to Margherita Hack, from Giorgio Moroder to Federico Fellini and many more), who have made the history of our country and have distinguished themselves worldwide for their genius and visionary mind. Stories of innovation, dedication, spirit of sacrifice and courage, which have inspired and still inspire daily action in Cyberoo.
“We started thinking about this campaign during July 2023,” said Veronica Leonardi, CMO & Investor Relator at Cyberoo, ”we felt the need to draw attention to the extreme humanity present in the company, which goes far beyond the idea of MDR and technology. A reality made of history, dreams, innovation, resilience and, first of all, a great team.”
The campaign is available on Cyberoo’s social channels, including the newly created Instagram channel @cyberoo_official,and on the company website at the dedicated page. On YouTube, as soon as it was uploaded, the commercial immediately recorded nearly two thousand views.
CREDITS CAMPAIGN:
Agenzia, Action Agency;
Creative Director, Giorgio Bianchi;
Art Director, Gabriele Leonardi;
Copy, Fabrizio Pollio e Gianluca Lamborizio;
Project Manager, Luca Mainardi, Elena Roda;
Account, Barbara Bertanza;
Production, Drop Films;
Director, Claudio Pergola;
1st Assistant Director, Luca Anello;
DOP, Lorenzo Invernici;
1st Assistant Camera, Elisabetta Lazzerini;
2nd Assistant Camera, Mattia Boldrini;
Gaffer, Stefano Tonini;
Grip, Francesco Galaverni;
Steadicam Operator, Stefano Camaioni;
Producer, Alice Citarella;
MUA & Hair Stylist, Aurora Monea;
Stylist, Laura Maria Tonelli;
Talent, Paola Romeo, Edoardo Vai, Alessandro Eria;
Casting, Habibi Kids Agency;
Editing, Gabriele Di Giulio;
Colorist, Giorgia Meacci;
Sound Design, Lorenzo Schmitt;
Backstage, Stefano Mascolo;
Illustrator, Federico Tramonte;
Location, Pachira;
Podcast, Dr.Podcast;
Producer, Paola D’Antuono;
Social & Digital Media Manager, Francesca Della Penna;
Head of Sound, Francesco Zoppis;
Narrating Voice, Federico Buffa.
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Cyberoo S.p.A.
Cyberoo S.p.A., company listed on the Euronext Growth Milan Market of the Italian Stock Exchange, is an innovative Emilian SME specialized in cyber security for businesses, intended not only as the protection of IT systems from external attacks but as the implementation of a real strategy capable of protecting, monitoring and managing the information of the IT ecosystem. Cyberoo addresses the midsize business market with a broad and deep portfolio of enterprise solutions, developed through the use of the most advanced technologies and with a value chain that allows it to offer this market prices in line with spending capacity.
FOR INFORMATION:
CYBEROO
Chief Marketing Officer & Investor Relator
Veronica Leonardi | investor@cyberoo.com +39 0522 388111
CYBEROO PRESS OFFICE ReputationValue, communication & public affairs
Federico Ziller | ziller@reputationvalue.it +39 335 7555508
Fabio Pandolfini | pandolfini@reputationvalue.it +39 339 7214602
EURONEXT GROWTH ADVISOR CYBEROO
EnVent Italia SIM S.p.A.
Via degli Omenoni, 2
20121 Milano
Giancarlo D’Alessio | gdalessio@envent.it
